Boutique Advisory, Coaching & Venture Investment

Empowering Innovation.Enabling Growth.

MoonStone Advisers & Ventures is a boutique advisory, coaching, and investment firm working with fintechs, business owners, and CEOs across diverse industries — driving growth, governance, and high-potential ventures across Asia and beyond.

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Years of Executive Leadership
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Board & Governance Roles
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Clients & Partners
Who We Are
MS

"At the intersection of capital, technology, and opportunity."

A Boutique Firm Built for
the Digital Economy

MoonStone Advisers & Ventures is a boutique firm at the intersection of strategic advisory, executive coaching, and venture investment. We work with fintechs, established financial institutions, and business owners and CEOs across a wide range of industries — helping them navigate growth, governance, and the complexities of the digital economy through hands-on advice, mentorship, and capital where it matters most.

Our mission is simple: to drive innovation, foster growth, and unlock opportunity for the businesses and leaders we work with.

Leadership
Danny Leong

Danny Leong

Founder & Managing Director

Three Decades at the
Forefront of Fintech

Danny is a seasoned corporate leader and entrepreneur with over three decades of leadership across the IT, telecommunications, fintech, and digital banking sectors. He led e-pay to become Malaysia's largest mobile prepaid reload and bill payment network, and later served as Group CEO of GHL Systems Berhad — driving its growth into the largest non-bank payment acceptance acquirer in ASEAN, recognised in The Edge's Billion Ringgit Club.

Since 2021, Danny has focused on strategic advisory and board-level leadership, founding MoonStone Advisers & Ventures to help IT and fintech companies navigate ASEAN expansion. He currently serves as an Independent Non-Executive Board Member of the Consumer Credit Commission (CCC/SKP), an Independent Non-Executive Director and Audit & Risk Committee Chair at Privasia Technology Berhad, and Chair of Vistage Malaysia — where he coaches and mentors business owners and CEOs across a diverse range of industries beyond fintech.

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What We Do
01

Advisory & Executive Coaching

We provide tailored advisory to fintechs, financial institutions, and businesses across the digital economy — covering market analysis, regulatory compliance, product development, and strategic partnerships across banking, insurance, lending, and technology. This is complemented by executive coaching: as a Vistage Chair, Danny coaches and mentors business owners and CEOs across a broad range of sectors — including cyber security, manufacturing, distribution & retail, logistics, construction, education, cloud and Web3 services, and energy infrastructure — helping leaders sharpen strategy, governance, and decision-making.

02

Investment Ventures

MoonStone actively invests in promising ventures across diverse sectors, often building on relationships formed through advisory and coaching engagements. Leveraging our industry insights, network, and strategic expertise, we identify high-potential opportunities and partner with visionary entrepreneurs to fuel their growth. Our portfolio spans fintech, blockchain, Web 3.0, payments, AI, ESG, F&B, retail, and beyond.

Our Clients

Trusted by Industry Leaders

We partner with fintechs, established financial institutions, and forward-thinking businesses — guiding them through the complexities of the digital economy.

dLocal
EQT
FortNynja
Merchantrade
MySignal
True Vine Capital Partners
Verofax
Presto
Datamicron Cloudify.Asia
Our Ventures

A Portfolio Built for
Tomorrow

Information Technology
VirtualTech Frontier
An immersive tech company turning experience into engagement, and engagement into impact.
Unbraided AI
Making enterprise-grade identity verification accessible to every ASEAN business.
OTA
Empowering MSME growth with a full range of digital services on one seamless platform.
SiniSana
Providing end-to-end traceability solutions that help brands build trust and transparency.
Unbraided X
Advisory built by experienced operators. No theories. Just results.
Fintech
Sea Unity
Simplifying financial transactions and elevating the payment experience across ASEAN.
F&B & Retail
Tinkermen Collective
A collective of over 10 distinct F&B brands, united by a passion for great food and experiences.
Booze IT
Offering a curated selection of wines, spirits, and F&B experiences across 20+ retail outlets.
Jio Wines
Offering a curated selection of wines, spirits, and F&B experiences across our retail outlets.
Insights

Notes from the Boardroom

Payments
Banks, Blockchain and Cross-Border Payments: Where Tokenised Rails Are Moving From Pilot to Practice

Banks are not embracing open crypto; they are adopting tokenised deposits and permissioned networks to make cross-border payments cheaper, faster and more transparent.

October 2026
AI Governance
Training Judgement, Not Just Prompts: A Practical Programme for Teams Using AI

Firms get safer AI use from training people to make and defend good decisions than from teaching them to operate tools.

October 2026
Payments
Agentic Commerce Pitfalls: Authorisation, Liability and Fraud When Software Pays on Your Behalf

The hard problems of agentic payments are about consent, accountability and risk, and boards should settle them before the technology scales.

October 2026
Payments
Agentic Commerce: Where AI Shopping Agents Stand Globally, in ASEAN and in Malaysia

AI agents can now complete payments in live ASEAN markets, but the rules on who is liable and how the agent is authorised are still being written.

October 2026
Consumer Credit Regulation
Malaysia's Consumer Credit Act: A Licensing Readiness Plan for BNPL Providers and Non-Bank Lenders

With the licensing transition closing on 30 November 2026, boards should be fixing governance, affordability, collections and data now, not still reading the Act.

October 2026
Payments
Payment Acceptance in ASEAN: The Acquirer Landscape Shifting Under Merchants

Merchants choosing a payment partner today are choosing infrastructure for a market that looks nothing like it did five years ago.

August 2026
Executive Coaching
Vistage Peer Groups: Why CEOs Need a Room With No Direct Reports In It

The hardest decisions a CEO makes are the ones nobody in their own building can help them think through honestly.

August 2026
Digital Lending
Digital Lending in ASEAN: The Compliance Gap Founders Underestimate

The technology to launch a digital lending product is now trivial to access. The compliance obligations that come with it are not.

August 2026
Embedded Finance
Embedded Finance: Why Telcos and Platforms Are Becoming Financial Services Players

The most interesting new entrants in ASEAN financial services aren't banks. They're the companies that already have the customer relationship.

August 2026
AI Governance
AI Governance: What Boards Actually Need to Ask

Most board conversations about AI are still about opportunity. The governance conversation is overdue — and it's simpler than it sounds.

August 2026
Executive Coaching
Succession Planning for Family Business Founders

The handover most founders plan for is the wrong one. Here's the succession conversation that actually needs to happen first.

August 2026
Advisory & Executive Coaching
Why Most CEOs Get Coaching Too Late

The pattern we see across boardrooms in Malaysia and ASEAN — and what it costs founders who wait.

August 2026
FAQ

Frequently Asked
Questions

What does MoonStone Advisers & Ventures do?

MoonStone Advisers & Ventures is a boutique advisory and executive coaching firm based in Petaling Jaya, Malaysia. Our main focus is helping business owners and CEOs grow their companies through hands-on advisory and executive coaching, mentorship, and governance support. This is complemented by deep fintech and digital economy expertise, and by active investment in promising ventures across fintech, IT, and F&B & retail sectors.

What is Advisory & Executive Coaching and why does my company need it?

Advisory & Executive Coaching combines expert guidance on strategy, governance, market analysis, and growth planning with hands-on coaching and mentorship for the people leading the company. Businesses need it to sharpen decision-making, navigate regulatory or operational challenges, identify new opportunities, and avoid costly missteps — drawing on the experience of leaders who have run and scaled companies themselves.

What industries does MoonStone work with?

On the advisory side, MoonStone works with banks, insurers, lending institutions, and payments technology companies on fintech-related matters. Through Danny's role as a Vistage Chair, our executive coaching extends across a broad range of industries including cyber security, manufacturing, food ingredient distribution, crypto consulting, surveillance services, industrial valves and pipeline fittings, cloud computing, education, distribution & retail, construction, integrated logistics, Web3 and digital asset platforms, renovation services, and medium to high voltage switchgear manufacturing. Our investment portfolio spans information technology, fintech, and F&B & retail businesses across ASEAN.

Does MoonStone offer executive coaching for business owners and CEOs?

Yes. As a Vistage Chair, Danny coaches and mentors business owners and CEOs across a wide range of industries beyond fintech, drawing on three decades of executive leadership and board-level governance experience to support growth, strategy, and decision-making.

How can I get advisory support for ASEAN market expansion?

MoonStone provides hands-on advisory support for companies expanding into ASEAN markets, drawing on deep regional experience in fintech, banking, payments, and digital transformation. Reach out via email at danny@moonstoneadvisers.com to discuss your expansion plans.

Who is Danny Leong?

Danny Leong is the Founder and Managing Director of MoonStone Advisers & Ventures, with over three decades of leadership experience across IT, telecommunications, fintech, and digital banking. He previously served as Group CEO of GHL Systems Berhad, growing it into the largest non-bank payment acceptance acquirer in ASEAN, and currently holds board-level roles including Independent Non-Executive Board Member of the Consumer Credit Commission (CCC/SKP), Audit & Risk Committee Chair at Privasia Technology Berhad, and Chair of Vistage Malaysia.

Contact Us

"Let's build something extraordinary together."

Whether you're a business seeking strategic advisory, an entrepreneur with a bold vision, or an investor looking for curated opportunities — we'd love to hear from you.

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